AFC Bournemouth has inked a two-season sponsorship agreement with Dafabet, an internet gaming operator.
The partnership will prominently display Dafabet’s emblem on the front of the men’s team’s shirts. This collaboration signifies a crucial move for the organization in optimizing its business earnings in the Premier League, as per an official announcement.
As a component of its dedication to social responsibility, Dafabet will also be aiding the club’s Community Sports Trust, particularly backing programs designed to assist adults in securing employment.
Rob Mitchell, AFC Bournemouth’s Commercial Director, stressed the significance of the arrangement, noting that the income will be vital in assisting the team in competing in the Premier League and realizing its commercial aspirations following promotion. He conveyed enthusiasm about collaborating with Dafabet, emphasizing their extensive involvement in the athletic realm.
Dafabet, already engaged in sponsorships across cricket, boxing, and snooker, has formerly partnered with Premier League sides like Everton, Aston Villa, and Celtic in recent times.
John Cruces, Head of Sponsorship at Dafabet, expressed his enthusiasm for the collaboration and commended the club on its return to the highest tier of English football.
Its unsurprising that the Premier League, as the world’s most beloved football association, presents an exceptional stage for companies to elevate their global visibility via jersey partnerships.
We’re enthusiastic, similar to all collaborators, to team up closely with the club’s community athletic foundation. This entails backing their fundraising endeavors and supplying game passes all season long for everyone’s enjoyment.
We’re genuinely anticipating the season’s commencement and are certain that, through joint efforts, we can accomplish remarkable feats.”
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