A prominent sports wagering media conglomerate, Better Collective, has named Pernille Holbøll as their new Senior Director of AI, Editorial Material, and Editorial Advancement. Holbøll, a seasoned media leader, possesses extensive experience from her prior positions as Chief Editor at Ekstra Bladet and Managing Editor-in-Chief at BT, two well-known Danish news organizations.
In her new capacity, Holbøll will guide the strategic planning and execution of AI-powered editorial material across Better Collective’s range of sports media platforms. Her emphasis will be on utilizing the capabilities of AI to enhance and revolutionize content production, guaranteeing the company maintains its position at the forefront of sports media.
Holbøll conveyed her enthusiasm about joining Better Collective, emphasizing the company’s distinctive standing at the nexus of technology and media. She stressed the significance of harnessing AI’s potential to generate captivating and engaging content for a worldwide audience.
Holbøll will formally commence her new role on December 1st, 2023, at Better Collective’s central office in Copenhagen.
The Better Collective group’s accomplishments have consistently amazed me, particularly their groundbreaking work in establishing a strong AI base. As they pursue their ambitious goals, I am thrilled to provide strategic direction. It’s fantastic to be back with the Better Collective team!”