Chris Rock generated significant buzz overseas for BetMGM’s UK debut!
The promotion showcases Rock navigating the Thames in a vessel… accompanied by a lion. Why not, indeed?
The advertising campaign emphasizes the allure and excitement of Las Vegas, highlighting BetMGM’s collaboration with LeoVegas.
Sam Behar, UK Director for BetMGM, stressed the company’s dedication to delivering a novel and captivating experience to the UK market. He underscored the campaign’s distinctive selling point, drawing upon MGM Resorts’ heritage of top-tier entertainment.
Dan Jacobs, Chief Creative Officer at Recipe (the creative minds behind the campaign), added that their objective was to make BetMGM distinctive. And frankly, nothing screams “distinctive” like Chris Rock, a lion, and a gilded boat gliding past famous landmarks.
It’s noteworthy that BetMGM has teamed up with LeoVegas for this endeavor, capitalizing on their knowledge of the UK market.
Entain is dismissing this recent event, claiming it won’t impact their business or the industry. Essentially, they’re treating it as insignificant.