Wagering titan, BetMakers, a frontrunner in betting solutions, is collaborating with bet365, a prominent online gaming enterprise, to introduce fixed-odds equestrian wagering to New Jersey and Colorado. This alliance underscores the escalating enthusiasm for horse racing within the US, where its swift action and numerous betting chances make it a preferred choice for gamblers.
Through this accord, bet365 will utilize BetMakers’ established foothold and proficiency in the US market. This encompasses access to BetMakers’ extensive racing data, spanning both thoroughbred and harness racing, which will be available to bet365 patrons in both New Jersey and Colorado. In New Jersey, bet365 will also employ BetMakers’ technology to provide fixed-odds wagering on thoroughbred races, an initiative anticipated to resonate with those who favor knowing their potential winnings beforehand.
This collaboration is mutually beneficial for both entities. BetMakers gains from heightened market reach and revenue distribution, while bet365 can swiftly penetrate a fresh and profitable market alongside a reliable associate. It also emphasizes the growing significance of fixed-odds wagering in the US, a trajectory likely to persist as the market develops.
Wagering entities are increasing their focus on equestrian competition, especially within the United Kingdom and Ireland, by merging their fixed-odds pricing system with their international racing information. This action follows BetMakers’ purchase of crucial resources from Racelab Global, encompassing ProForm and Odds Engine, which substantially enhanced their technological capabilities.
Concurrently, industry leader bet365, collaborating with Playtech, debuted a novel live game program entitled “The Money Drop Live” across the UK, Mexico, and Ontario in April 2024.