Betsson has inked a substantial sponsorship agreement with the renowned Argentinian soccer club Boca Juniors. Commencing on June 29, 2023, and extending through the conclusion of 2024, Betsson’s emblem will be prominently showcased on the kits of Boca’s men’s and women’s squads for all their contests, encompassing both domestic and international fixtures. This alliance signifies a considerable financial commitment for Betsson within the Latin American marketplace, where they are undergoing rapid expansion. Boca Juniors, celebrated for its fervent supporters and a legacy of legendary athletes like Diego Maradona, will unveil the updated jerseys bearing the Betsson branding in their last Copa Libertadores group stage encounter against Monagas on June 29th. Both Betsson and Boca Juniors have conveyed significant eagerness for this joint effort, with Betsson CEO Jesper Svensson emphasizing Boca’s worldwide prestige and Betsson’s Chief Commercial Officer Ronni Hartvig deeming it a “significant achievement” for the company’s regional development plan.
This collaboration will truly elevate our visibility, not solely within Latin America, but on an international scale. We’re ecstatic to join forces with such a prominent figure in the athletic realm – their supporters are ubiquitous, and they’re among the most ardent you’ll encounter.”