Khelraja, a rapidly emerging leader in the Asian online gaming industry recognized for its sports wagering, live dealer games, and esports options, has partnered with the captivating actress, Esha Gupta. This strategic alliance seeks to strengthen Khelraja’s foothold in the flourishing Southeast Asian market.
Esha, a prominent figure in both Hindi and Telugu cinema, will serve as the brand ambassador for Khelraja’s sportsbook and casino offerings across a range of digital and traditional marketing initiatives. This collaboration follows a similarly fruitful partnership Khelraja established with soccer icon Patrice Evra, demonstrating their dedication to collaborating with influential personalities.
“Khelraja’s extensive gaming catalog has already generated significant interest among online gaming aficionados in Southeast Asia,” stated Japneet Singh Sethi, Khelraja’s Country Manager. He underscored how Esha’s dynamic persona aligns with their intended demographic, making her the perfect representative to further broaden their audience.
Esha conveyed her enthusiasm about the partnership, emphasizing Khelraja’s intuitive platform and the thrilling prospect it offers users to earn cash prizes while indulging in a high-quality online gaming experience.
Im excited to be the face of Khelraja and eager to share information about their system!”
Parx Casino is also generating buzz by partnering with Sightline Payments and Light & Wonder to develop a modern, digital payment experience for its patrons. By incorporating Sightline’s Play+ platform into their innovative Parx Wallet application, they are simplifying the process of enjoying all their preferred games. This integrated system will be linked to Light & Wonder’s casino administration software, guaranteeing a fluid and pleasant time for all.
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