A premier gaming technology firm, BetConstruct, has teamed up with Flutter Entertainment, a global powerhouse in sports wagering and gaming. Through this alliance, BetConstruct’s vast collection of games, featuring live casino offerings from CreedRoomz and Pascal Gaming, will be showcased on Betfair International, a prominent brand within Flutter’s portfolio. This strategic initiative has the capacity to extend to other brands under the Flutter umbrella, encompassing well-known names such as FanDuel, Sky Bet, and Paddy Power, thereby reaching a substantial customer base exceeding 18 million individuals globally. This collaboration emphasizes the dedication of both entities to pioneering advancements and providing an exceptional gaming experience.
Mikayel Sarukhanyan, BetConstruct’s Chief Business Officer, conveyed his excitement regarding the alliance, noting that uniting with a global leader like Flutter Entertainment offers a groundbreaking chance to broaden their market presence and utilize their collective capabilities to redefine the iGaming sector. He highlighted that this collaboration transcends merely providing acclaimed gaming offerings; it’s about establishing new industry benchmarks for unparalleled experiences and player involvement.
This revelation follows Flutter Entertainment’s own strategic B2B partnership expansion with French horse racing wagering giant Pari Mutuel Urbain (PMU) just recently. This amplified collaboration will witness Flutter building upon its current services to furnish PMU with a comprehensive multi-channel B2B sports betting platform solution.
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