Betsson has gone all-in on the Brazilian market, renaming their latest acquisition, Suaposta, to just Betsson. This comes after their purchase of a 75% share in the company last December, a clear indication of their ambitions for Brazil.
Suaposta, formerly held by Codere SA, was an internet wagering platform for equestrian events in Brazil. The name change is part of a broader collaboration with the Rio Grande do Sul Jockey Club to incorporate Betsson’s system and create a specialized customer support group within the nation.
André Gelfi, who established Suaposta and now serves as Managing Director of Betsson Brazil, conveyed his enthusiasm for strengthening the Betsson name in Brazil and introducing the updated platform. He stressed a dedication to openness throughout the procedure to guarantee a seamless shift for current users.
This action follows a successful year for Betsson, which experienced sustained expansion despite the COVID-19 outbreak. Their Q2 2020 earnings alone reached an impressive 1.7 billion Swedish Krona, a 20% rise year-over-year.