Betway has secured a partnership agreement to serve as the exclusive wagering associate of the Hamburg Open. This beloved clay court competition, a highlight for enthusiasts following Wimbledon, is scheduled from July 7th to 18th.
This thrilling development follows closely on the heels of Betway’s declaration last month regarding their sponsorship of the Swedish Open. Both events will run concurrently, with the Swedish Open taking place from July 5th to 18th.
This is not Betway’s initial venture into the realm of tennis. They have previously collaborated with prominent tournaments such as the Miami Open, the Italian Open, and the esteemed Mercedes Cup.
As a component of this new collaboration, anticipate prominent displays of Betway’s branding throughout the Hamburg Open’s location, the Rothenbaum Tennis Center, and across its online platforms.
Anthony Werkman, Betway’s Chief Executive Officer, conveyed his excitement, stating, “We are delighted to join forces with the Hamburg Open as their official wagering associate. This competition represents a pinnacle of the summer clay court season, and we eagerly await the visibility of the Betway brand at the Rothenbaum Tennis Center.”
Tournament Director Sandra Reichel shared the sentiment, adding, “We are pleased to unveil this partnership, particularly during this unique period, and I believe it is exceptional that they are sponsoring the entire tournament week for both the men’s and women’s draws. Betway is not only highly regarded within its sector but also, like us, is dedicated to fostering a secure environment for its patrons. This is a crucial element for us and something we prioritize in our collaborators.”
Rumors are circulating that Super Group, the major player behind the betting powerhouse Betway, is preparing for an initial public offering in April. The estimated valuation is a substantial $5.1 billion, which translates to an impressive £3.7 billion for those tracking the figures internationally.